Yes it definitely is. Morels are not grown on a farm, they are picked in a short season so they are very rare. Anything that is rare is expensive. We save money by buying them in bulk. By buying from us you are buying from a very reputable company with over 200,000 Facebook fans. You know they are picked in America in 2023 and they are of high quality, and you are buying from a family owned company that is here to help you 24/7. One of our owners, Adam Schultz, is also certified as a Wild Mushroom Expert so you know the morels are safe and of a high quality. Finally, our facility is licensed by the State of Michigan. If you buy elsewhere you don't have that assurance.