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Our story started with a candle...
Several years ago the original owner had a morel mushroom candle made and launched a business around it. The morel candle was intended to smell exactly like a morel mushroom for those TRUE fanatics. At this time he also registered the Facebook page, www.facebook.com/morelmushrooms
He sold a few candles here and there, but the best thing he did was grow this great community on Facebook. He posted morel mushroom pictures, particularly from those who had made a great haul, either in quantity or in size. This led to further growth of the community.
Over the years it kept getting bigger and bigger, and it now has over 200,000 fans! In the spring of 2013 the company started catering to those fans by selling T-shirts, morel puzzles, morel keychains, koozies, and other morel mushroom related items.
In June of 2013 we purchased the business from the previous owner, and we couldn't have made a better decision! The owners are Adam and Angela Schultz, and we now have 5 awesome employees as well (along with 2 bad ones). Our children also love morels and have packaged many jars these last few years.
We have loved running a business built around such a strong and vibrant facebook community! Our biggest contribution to date has been adding a line of dried morel mushrooms, which people have been enjoying all year round.
Shortly thereafter, we changed the name of the company to Forest Glory and started to ramp up the sales of morels. Over the next few years we hit milestones like selling our 10,000th jar and adding our first employee.
Not everything was a success though, don't even mention the words "fiddlehead ferns" to Adam. However, we've remained flexible and have even launched a sister company, LevelUpMushrooms.com to sell healthy mushroom supplements.
2020 led to this boom in our business as people eat more at home. We are proud to say we just sold our 150,000th jar. We have also renewed our priority to sell a safe product that is packaged in a clean environment following all health codes.
Now it's 2021 and we are excited for what comes next. From our family to yours, welcome to our store and our story.
The Schultz's (and gang!)